10 Inside Secrets to Google Adwords - Part 1

10 Inside Secrets to Google Adwords - Part 1



Let's face it... Google Adwords is not the only source of traffic

on the internet, nor is it free. However, if you cannot convert

the traffic you get from the pay-per-click traffic on Google

Adwords, your site surely won't convert the casual visitor who may

or may not be ready to buy what your are selling.



When spending money for pay-per-click (PPC) traffic, whether it is

from Google Adwords, Overture, or a 2nd-tier PPC network, the key

is to track your traffic to see if it converts into sales. There

are many software products and online services that can track your

traffic. For a recommendation, visit:

http://www.superiormarketingpartners.com/adtracking.html



Many people that have tried Google Adwords have lost their shirt,

so to speak. Some keywords on Google Adwords are cheap (keyword

phrases start at a nickel per click). Some keyword phrases on

Google Adwords can cost tens of dollars per click. If you end up

paying high per-click prices on Google Adwords and don't sell a

high-ticket item on your site, even the most enviable sales

conversion rate won't turn a profit.



There are several tricks to advertising on Google Adwords that

unless you know them, it becomes almost impossible to turn a

profit on your advertising.





Secret #1 - Only bid on exact match keywords



Google Adwords has a few different 'keyword matching options'

available. When a keyword is placed in brackets like this:

[keyword], it is called an 'exact match.' This means that only

when someone enters that EXACT keyword phrase will your ad appear.

It might occur to you that by limiting your keyword(s) to only

exact match, you are eliminating all those people that may be

searching for the phrase "cheap widgets" or even "widget"

singular, since only the keyword "widgets" plural is an exact

match. Believe me, this is exactly what you want. Sure, it will

take extra time to create an adgroup within the Google Adwords

system for each keyword phrase you want to bid on, but you will

know with 100% certainty which keyword(s) are converting into

sales this way. If you do NOT use the exact match option in

Google Adwords, then there is absolutely no way to know which

keyword(s) are resulting in sales on your site.



Secret #2 - Bid to be in position #2 or 3



When someone searches on Google for your keyword, the first page

of search results are going to reach the most people. What you

want to do is position your ad in one of the top 3 spots. You

don't want position #1 necessarily, because that position costs

the most and doesn't give you much more benefit than being in

position 2 or 3. You pay less for these spots than position 1 and

gain most of the benefit.



By being in one of these top spots, your ad gets a higher

'click-thru rate' (CTR). This is good is because the Google

Adwords system actually rewards you for having an ad with a high

CTR by charging you less per click! Google Adwords exists to

make money for Google. If they have two companies advertising for

the same keyword, and your ad pulls a 10% CTR and your

competitor's ad for the same keyword pulls a 5% CTR, then Google

Adwords makes more money from your ad. Google Adwords rewards you

for this higher CTR by charging you less per click than your

competitor!



Secret #3 - Negatively qualify your ads



Admittedly, the problem with having an ad that has a great CTR is

that it gets a lot of clicks! Unless your traffic converts into

sales, it's hard to turn a profit on your Google Adwords ads. The

key is to put words in the ad that DISCOURAGE people from clicking

on the ad unless they 'pre-qualified' to convert to a sale. For

example, if you have site that sells widgets that cost $10.00

each, then put something in one of the lines of text in your ad

like 'Widgets cost only $10.00.' The only catch is that if your

ad isn't getting a very good CTR in the first place, then a

negative qualifier is only going to reduce your CTR.



Your next step? There are many more techniques to learn that will

increase the profitability of Google Adwords campaigns. The above

tricks will start you off towards making Google Adwords work for

you. Check back for Part 2 in this series. You can get a

complete course that covers every tip and trick you will ever need

by visiting:

http://www.superiormarketingpartners.com/adwords.html