10 Inside Secrets to Google Adwords - Part 2

Are you frustrated with spending your hard-earned money on

Google Adwords and losing more money than you make? Part 2

of this series continues revealing the inside secrets of

successful, profitable advertising with Google Adwords.



If you missed Part 1 or Part 3 of this series, simply send a

blank email to googlearticle@superiormarketingpartners.com

to get a all three parts of this series of articles emailed

back to you automatically.



Secret #4 - Make separate AdGroups for each keyword within

Google Adwords



Google Adwords lets you create up to 25 campaigns per

account, with up to 100 AdGroups per campaign as of this

writing. It's important to organize your keywords into

separate AdGroups to maintain finer control over the ad text

for each keyword. If you had one AdGroup for the following

keywords: 'widgets', 'plastic widgets', and 'wooden

widgets', then the ads created for that AdGroup would have

to apply to all of the above keywords.



If your ad text reads: "50% off all plastic widgets" and

this ad is showing for the other keyword phrases in the same

AdGroup, then someone searching for 'wooden widgets'

probably will not be inclined to click on your ad that is

focused on people searching for 'plastic widgets'.



The way to be sure each ad is focused on the exact keyword

phrase being targeted is to have a separate AdGroup within

your Google Adwords account for each keyword phrase, and ad

text that exactly matches that phrase. For example, an

AdGroup named 'Plastic Widgets' with the keywords 'plastic

widget' and 'plastic widgets' can have an ad with text that

reads "50% off all plastic widgets" and the people searching

for 'plastic widgets' will see the ad most relevant to their

search term. Create a separate AdGroup for 'wooden

widgets', etc. Now you can create ads with text that

matches the exact keyword phrase for which people are

searching.



Secret #5 - Run tons of keywords in Google Adwords



Most people that have Google Adwords accounts find the top

keyword phrases for their industry and run ads for only

those keywords. This is a big mistake. The top keywords

are the ones that have the most competition and also the

lowest click-thru rates. Smart Google Adwords marketers

know that the more specific a keyword phrase is the more

people will click on the ad. People that search for a

keyword like 'widgets' are more likely to skip over an ad

targeting such a broadly targeted keyword. However, 'large

plastic widgets' is much more of a refined search and there

are far fewer advertisers with ads that target that phrase

so you get the double benefit of having fewer ads in

competition with yours and you can also run ad text that

exactly matches that keyword phrase!



Doing keyword research and compiling a large list of

keywords may be time consuming, but you will run rings

around your competition if you are willing to do what they

are not.



Secret #6 - Split-test your ads in Google Adwords



As mentioned in Part 1 of this series of articles on Google

Adwords, it is critical to split-test your ads. Google

Adwords has a built-in feature that lets you automatically

rotate the appearance of your ads so different ads can be

shown an equal number of times (or weighted more heavily

toward the ad that gets more clicks if you prefer - you can

change this in the campaign settings). The benefit of this

approach is that you will be able to see which ad gets a

better click-thru rate (CTR).



Since Google Adwords rewards a higher CTR with lower cost

per click (CPC), it is crucial that you know which ad has a

better CTR. Sometimes just swapping the ad text that

appears on lines 2 and 3 will make a big difference in your

ad performance.



Secret #7 - Improve your ads in Google Adwords



So what do you do if you find that after split-testing two

different ads a clear winner emerges? Simple. Chuck the

lower CTR ad, keep the winner, and create a new ad to

split-test against the current reigning champion. By

following this split-test strategy, you will constantly be

improving your ads CTR and lowering your CPC.



How do you know when a clear winner has emerged? Is it

enough to have two ads that both have received 10 clicks

each? Or should you wait until you have 100 clicks each

before making the determination that one ad is superior to

the other? Statistically, a total of 100 clicks between the

two ads will mean the answer is fairly certain, while 200

clicks between both ads is an almost definite certainty.



What's stopping you from finding qualified, motivated buyers

and getting them to your website when they are ready to buy?

There is no better marketplace for this steady stream of

valuable traffic than with Google Adwords. By employing the

tips and strategies outlined in this series of articles, you

will be armed to the teeth to convert those hard earned

dollars spent on Google Adwords into profits for your online

business!